The traditional business model of aviation involves burning a lot of expensive liquid and hoping nobody notices the carbon footprint. AURA AERO is trying something different: hybrid-electric regional aircraft. By setting up shop at Embry-Riddle, they aren’t just building planes; they’re building a 1,000-job ecosystem. It’s a classic “First Mover” play in a niche market (19-seater planes) that everyone else ignored until the environmental regulations got scary. If they hit their goal of 100 aircraft per year, Daytona becomes the Silicon Valley of things that hum instead of roar.