Advertiser Policy

1. Overview

GoDoDaytona offers a range of advertising and marketing products designed to connect local and regional businesses with our engaged community audience in the Daytona Beach and Volusia County area. GoDoDaytona is part of the GoDoCity network, a multi-city digital media platform with consistent standards and brand-safe environments.

Our advertising platform is built on three core commitments:

• Brand safety: Your brand appears alongside quality, community-focused editorial content in a controlled, curated environment
• Editorial integrity: Our editorial content is independent of advertising relationships — this protects the audience trust that makes our platform valuable to advertisers
• Clear disclosure: All commercial content is clearly labeled, ensuring FTC compliance and audience trust

Advertising on GoDoDaytona is available to local businesses, regional brands, national brands with a local connection, and event organizers. We reserve the right to decline advertising from any entity at our discretion.

2. Editorial Independence Guarantee

Advertising on GoDoDaytona does not purchase, guarantee, or influence organic editorial coverage. This is an absolute rule with no exceptions.

As an advertising partner, you acknowledge and agree to the following:

• Your advertising investment does not create any obligation for GoDoDaytona's editorial team to cover your business, events, or announcements organically
• Your advertising investment does not create any right to review, approve, modify, or veto organic editorial content about your business or your competitors
• Your advertising investment does not prevent GoDoDaytona from publishing accurate, factual editorial content about your business that you may find unflattering
• Requesting that GoDoDaytona suppress, modify, or favorably slant organic editorial content as a condition of advertising is a violation of this policy and will result in termination of the advertising relationship

This independence is what makes GoDoDaytona's audience trust valuable. An audience that trusts the editorial content is an audience that engages with the advertising content.

3. Advertising Products

GoDoDaytona offers a range of advertising products across its digital properties. Product details, pricing, and availability are described at gododaytona.com/advertise. Current advertising products include, but are not limited to:

Newsletter Advertising

Paid placements within GoDoDaytona's email newsletter, including banner positions, sponsored content sections, and event promotions. Newsletter advertising reaches GoDoDaytona's subscriber base directly in their inbox.

Website Display Advertising

Banner and display ad placements across GoDoDaytona.com, including homepage placements, section placements, and article-level placements.

Sponsored & Branded Content

Editorial-style articles, guides, and features produced by GoDoDaytona's editorial team in collaboration with the advertiser. See Section 4 for how this product is defined and disclosed.

Event Sponsorships & Promotions

Sponsorship and promotional placements tied to specific events, contests, or seasonal content initiatives.

Sweepstakes & Giveaway Sponsorships

Co-branding opportunities within GoDoDaytona-administered sweepstakes and giveaway promotions. Prize-contributing sponsors must comply with our Sweepstakes Rules and are not co-sponsors of the promotion.

Social Media Advertising

Paid social media content and promotion on GoDoDaytona's official social media channels.

4. Featured & Sponsored Content Defined

GoDoDaytona uses the following commercial content formats. All formats are clearly labeled in compliance with FTC guidelines:

"Featured" Advertising Placement

A "Featured" designation in a paid advertising context represents a commercial arrangement and not editorial endorsement. When a business or content item is labeled "Featured" in conjunction with a commercial disclosure (such as "Sponsored," "Paid," or "Partner"), it indicates that the prominent placement was purchased as an advertising product.

"Sponsored Content" / "Branded Content"

Longer-form editorial-style articles or features that are produced in partnership with an advertising sponsor. This content is written by GoDoDaytona's editorial team with input from the sponsor, and is labeled "Sponsored Content," "Paid Partnership," or "Featured Partnership" at the top of the piece.

"Local Spotlight" (Mini Sponsored Article)

A shorter sponsored editorial feature highlighting a local business, event, or service. Labeled as sponsored content.

"Deep Dive" (Long-Form Sponsored Feature)

A comprehensive sponsored editorial feature providing in-depth coverage of a business, product, or experience. Labeled as sponsored content with our AdDisclosure component.

Affiliate Relationships

GoDoDaytona may from time to time include affiliate links in editorial content through which we may earn a commission if a reader makes a purchase. All affiliate relationships are disclosed in compliance with FTC guidelines. The inclusion of affiliate links does not influence editorial coverage decisions.

5. Advertising Content Standards

All advertising content submitted to or produced for GoDoDaytona must meet the following standards:

• Truthfulness: All advertising claims must be accurate and substantiated. Misleading, deceptive, or unsubstantiated claims are not permitted.
• Clarity: Advertising must be clearly identifiable as advertising and must not be designed to confuse readers about its commercial nature.
• Brand safety: Advertising content must be appropriate for a general community audience and consistent with GoDoDaytona's brand-safe editorial environment.
• Legal compliance: All advertising must comply with applicable federal, state, and local laws and regulations, including FTC guidelines, FDA regulations where applicable, and any industry-specific regulatory requirements.
• Quality: Display ad creative must meet our technical specifications for file size, format, dimensions, and animation restrictions. Creative that does not meet specifications may be rejected or scaled to fit.

6. Prohibited Content

GoDoDaytona does not accept advertising that contains or promotes the following:

Illegal Products & Services

• Illegal drugs, controlled substances, or drug paraphernalia
• Counterfeit goods or services
• Illegal weapons or weapon accessories
• Services that facilitate illegal activity
• Products or services that violate applicable federal, state, or local law

Deceptive & Harmful Practices

• False, misleading, or deceptive advertising claims
• Bait-and-switch advertising tactics
• Phishing, malware, or other malicious content
• Get-rich-quick schemes, pyramid schemes, or multi-level marketing programs with misleading income claims
• Fake news, disinformation, or content designed to deceive readers about its nature or source
• Unauthorized data collection or privacy violations

Harmful or Offensive Content

• Content that is obscene, pornographic, or sexually explicit
• Content that promotes or glorifies violence, hate speech, or discrimination based on race, ethnicity, religion, gender, sexual orientation, disability, or national origin
• Content that targets or could be harmful to minors
• Content that demeans, harasses, or bullies any individual or group

Restricted Categories

The following categories are subject to additional review and restrictions, and may require prior written approval:

• Alcohol and tobacco products (must comply with all applicable laws and platform age restrictions)
• Cannabis and CBD products (subject to Florida law and platform policy)
• Political advertising (subject to additional disclosure requirements)
• Financial products and services (must comply with applicable regulations)
• Healthcare products and services (must comply with FDA and FTC guidelines)
• Legal services (must comply with applicable bar association advertising rules)
• Contests and sweepstakes not administered by GoDoDaytona (must comply with all applicable laws)

Competitive Advertising

Advertising that disparages GoDoCity LLC, GoDoDaytona, or other GoDoCity network publications is not permitted.

GoDoDaytona reserves the right to reject or remove any advertising at its sole discretion, including advertising in categories not listed above, if we determine that the advertising is inconsistent with our editorial standards or brand values.

7. Ad Review & Approval

All advertising content is subject to review and approval by GoDoDaytona's commercial and editorial teams before publication. By submitting advertising creative or content, you represent and warrant that:

• You have the right to use all content, images, trademarks, and other materials included in the advertising
• The advertising complies with this Advertiser Policy and all applicable laws
• The advertising does not infringe the intellectual property rights, privacy rights, or other rights of any third party
• All claims in the advertising are truthful, accurate, and substantiated

We reserve the right to request modifications to advertising creative that does not comply with our standards, and to reject advertising that cannot be brought into compliance. Rejection of advertising does not entitle the advertiser to a refund unless otherwise specified in the advertising agreement.

For sponsored content, GoDoDaytona's editorial team will produce a draft for advertiser review. The advertiser may request factual corrections or brand-related adjustments, but may not direct editorial framing or require removal of material disclosures.

8. FTC Compliance & Disclosure

GoDoCity LLC is committed to full compliance with Federal Trade Commission ("FTC") guidelines governing advertising disclosure, including the FTC's Guides Concerning Use of Endorsements and Testimonials in Advertising (16 C.F.R. Part 255) and the FTC's guidance on native advertising and digital disclosure.

As an advertising partner, you are responsible for ensuring that your advertising content, including any claims, endorsements, testimonials, or influencer marketing, complies with applicable FTC guidelines. By purchasing advertising, you represent and warrant that:

• All endorsements or testimonials in your advertising reflect the honest opinions of the endorsers
• Any material connection between your business and an endorser is disclosed where required by law
• Any health or performance claims in your advertising are substantiated and comply with applicable FDA and FTC requirements

GoDoDaytona will apply appropriate commercial disclosures to all sponsored and branded content. Advertisers may not request that disclosures be removed, obscured, or minimized.

9. Performance & Reporting

GoDoDaytona provides advertising performance reports to partners as specified in individual advertising agreements. Reporting may include impressions, clicks, click-through rates, open rates (for newsletter advertising), and other engagement metrics, depending on the advertising product.

All performance data is provided in good faith based on our analytics systems. Performance metrics are estimates and may differ from those reported by your own analytics tools due to differences in tracking methodologies, ad-blocker usage, and measurement timing. GoDoDaytona does not warrant that reported metrics will match third-party measurements.

We do not guarantee specific performance outcomes (impressions, clicks, conversions) unless specifically stated in a written advertising agreement. Advertising products are sold on a best-efforts basis.

10. Billing & Payment

Payment terms are specified in individual advertising agreements and invoices. Standard payment terms are net-30 from invoice date unless otherwise agreed in writing. GoDoDaytona reserves the right to require prepayment for new advertising partners or for campaigns above certain thresholds.

Late payments may be subject to a late fee of 1.5% per month (or the maximum permitted by applicable law, whichever is less). GoDoCity LLC reserves the right to suspend or cancel advertising campaigns for accounts with outstanding unpaid balances.

All prices are in U.S. dollars. Prices are subject to change with reasonable notice. Price changes do not affect campaigns covered by existing signed agreements during their stated terms.

11. Cancellation & Refunds

Cancellation and refund policies vary by advertising product and are specified in individual advertising agreements. General policies:

• Standard display and newsletter advertising: Cancellations received at least 5 business days before the scheduled publication date may receive a full credit. Cancellations with less than 5 business days notice may forfeit the campaign value.
• Sponsored content: Cancellations before production begins may receive a full credit. Cancellations after production has begun may be subject to a kill fee of up to 50% of the campaign value to cover production costs already incurred.
• Sold-out inventory: Once newsletter or event-based inventory is sold, it cannot be resold, so cancellations of such placements are generally non-refundable.

Refunds will not be issued for advertising that ran but did not meet performance expectations, unless GoDoDaytona failed to deliver the contracted placements as agreed. Credits and make-goods for under-delivery will be provided at GoDoDaytona's discretion.

12. Advertiser Indemnification

By purchasing advertising on GoDoDaytona, you agree to defend, indemnify, and hold harmless GoDoCity LLC, its officers, directors, employees, agents, and representatives from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in connection with:

• Your advertising content, including any claims that the content is false, misleading, or infringing
• Your breach of this Advertiser Policy or any advertising agreement
• Your violation of applicable laws or regulations in connection with your advertising
• Any third-party claims arising from your advertising content, including intellectual property infringement claims

13. Contact Advertising

For advertising inquiries, to request a media kit, or to discuss partnership opportunities:

GoDoDaytona Advertising
Daytona Beach, FL
advertise@gododaytona.com

View our advertising products and pricing: gododaytona.com/advertise

For legal and compliance questions: legal@gododaytona.com